Top 5 Beauty Retail Apps on iOS in the US for Q4 2022

In Q4 2022, the top 5 beauty retail apps on the iOS platform in the United States demonstrated varied performance in terms of weekly downloads and active users. The data, sourced from Sensor Tower, reveals intriguing insights into user engagement and app popularity.

Ulta Beauty: Makeup & Skincare saw a notable increase in weekly downloads, starting from approximately 52K at the beginning of October and reaching a peak of around 164K in the last week of December. Correspondingly, its weekly active users rose from about 538K to around 758K over the same period, indicating growing user engagement.

Sephora US: Makeup & Skincare experienced a steady rise in weekly downloads as well, beginning at roughly 40K in late September and peaking at about 125K in the final week of December. The app's weekly active users also increased from around 403K to approximately 590K, reflecting a consistent growth in user activity.

Flip.shop had a more fluctuating trend in downloads, starting at around 27K in late September and ending the quarter with approximately 26K. However, the app saw a peak of about 49K downloads in early November. Its weekly active users followed a similar pattern, starting at around 16K and ending the quarter at roughly 17K, with a peak of approximately 27K in mid-November.

IPSY: Personalized Beauty showed a stable but modest trend in weekly downloads, beginning at around 10K in late September and concluding the year with approximately 15K. The app's weekly active users remained relatively steady, starting at about 154K and ending at approximately 160K.

Scentbird Perfume Box maintained a consistent performance with weekly downloads starting at around 6.5K in late September and peaking at approximately 9.3K in the final week of December. The app's weekly active users followed an upward trend, increasing from about 18.5K to roughly 25K by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.